Every potential customer generates buying signals—actions that indicate how close someone is to making a purchase. These signals range from early-stage behaviors, like reading blogs and researching topics, to high-intent actions, like product comparisons and repeated visits to pricing pages.
What are buying signals?
By understanding these signals, you can identify where prospects are in their buying journey:
Medium intent: Awareness & Research phase, exploring general solutions.
High intent: Interest & Decision phase, ready to buy.
How does off-site and on-site intent help me win more?
Off-site intent identifies prospects actively searching for solutions like yours across 500,000+ websites in the United States before they’ve landed on your site. This allows you to:
Target buyers ready to act with precision, maximizing conversions.
Eliminate wasted ad spend on Meta or Google.
Drive cost-effective growth by being the first to connect with in-market prospects.
On-site intent goes a step further by de-anonymizing your website traffic. You can uncover:
Who’s visiting: Demographic and firmographic insights.
What they’re doing: Key behaviors like repeated visits or specific content interactions.
Repeated visits or specific content interactions.